Working guides to every mobile messaging channel in Australia — specs, carrier behaviour, costs, benchmarks and when to use each. Written and maintained by the MobileDigital team.
File size limits, formats, carrier behaviour, engagement benchmarks, design rules and compliance for the highest-engagement broadcast channel.
ACMA sender ID registration, Spam Act consent rules, 160-character encoding, segment cost logic and the campaign patterns that perform.
Choosing between them? See MMS vs SMS. Sending commercially in Australia? Start with the ACMA & Spam Act compliance guide.